07 September 2026

TAM - part the second

So, Ok, how's it going for the AI TAM? According to recent reporting (today in my dead trees version) in the NYT, not so well. As stated before, any product falls (mostly, generally) into one of two buckets: intermediate good which is incorporated into a final user product, and, as you might surmise, a final user product. With AI, the latter, so far, is mostly adding steroids to web search, aka Gemini mostly. As to the former, this report deals largely there. And there isn't good. At least from making Bongo Bucks profits, that is.

Is there any evidence, or even logic, that makes a case for search on steroids as a Market? IOW, is it reasonable to expect that Google, et al (to the extent that there is an et al) will reap even more advert revenue traceable to AI function? My guess is just, no. At some point Google, et al will have to fess up.

On the next hand, there've been reports of various AI being used to generate technical papers, of questionable veracity. That's a Brave New World.
[T[here's a [sic] been a growing wave of AI-generated and AI-assisted academic papers hitting journals and preprint services like arXiv. It's a trend that is both hinting at new forms of research and discovery, and threatening to overwhelm academic literature with a tsunami of pseudo-intellectual AI slop.
An earlier report said this
But that level of AI use does not come cheap. Just months ago, many businesses encouraged employees to use AI for nearly everything, a trend known as "tokenmaxxing." Now, as the bills arrive, some are introducing limits and asking whether all that usage is actually producing enough value.
That's an example of the intermediate goods situation. The NYT report is even worser.
As A.I. costs skyrocketed, Andy Markus, the company's chief data and A.I. officer, looked for cheaper alternatives. He landed on "open" models, which can be downloaded and modified without payment or approval.

By May, open models accounted for 20 percent of AT&T's A.I. use. That has since risen to 40 percent and may jump to 60 percent in the coming months, Mr. Markus said in an interview.

"We believe it could go much, much higher," he said, adding that AT&T was saving up to 80 percent on A.I. costs compared with earlier this year.
Where do we go from here? One avenue -
At AT&T, the telecom company is now taking open-weights models and customizing them to make new tools that can transcribe calls and facilitate customer service, Mr. Markus, the company's chief data and A.I. officer, said.
Once again, the intermediate goods venue, which depends on firing humans to generate "savings" Bongo Bucks. What happens after you've fired the Last Man? Good question. Where's that part of TAM? It's Nowhere Man. "Making all his nowhere plans for nobody".

So, beyond the recent and continuing euphoria with The Latest New Toy, what's the long term TAM for AI? I don't think anybody knows, cares, or thought about it. I still think it ain't anything worthy of Trillions of Bongo Bucks. The bubble may well break before the first Trillion is booked. One can only hope; the fall won't be as far or hurt as much.

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